With the third issue of the popular city fair "DiINGFEST" the city of Dingolfing had another huge success. Thousands of visitors enjoyed music acts, watched movies or cheered for the German national football team at the watch parties.
As full service marketing agency and being the creative partner for DiNGFEST 2014, monocom GmbH was responsible for concept, design and production of all marketing activities (poster, folder, ads, program table, website, social media, etc.) as well as media coverage and PR. In addition to that we acted as an advisor for the selection of musical acts. 18 bands, outdoor movies, events powered by BMW plant Dingolfing as well as showing the World Cup from Brazil - the DiNGFEST had it all.
Cultural diversity of this year's program - from American psychedelic rock, Polish folk music to German electro-pop - was a big plus according to the visitors. Since the first issue four years ago, the DiNGFEST has experienced a steady growth and attracted more visitors year by year.